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Make Magic with Anticipatory Design

Marli Mesibov
Content & Creative Strategy UX
SearchLove San Diego 2015

Every user wants to be Batman, with Alfred the butler anticipating their wants, needs and preferences. Thus, for anyone hoping to increase customer retention, the ability to anticipate the user’s every need is vital. This talk will explore the magic behind creating anticipatory design and content, including how to incorporate anticipatory design in your marketing materials, and a case study of how it can be done successfully.

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