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Storytelling: The Secret of Irresistible Marketing

It's no secret; in marketing, whoever tells the best story wins. The problem? ‘Storytelling’ has surpassed buzzword status and now everyday marketers are missing opportunities to connect with their customers because they simply don't know what a good story is anymore. In this engaging and immediately applicable presentation, strategic storytelling consultant Kindra Hall will reveal specific storytelling strategies to create great content to win customers without a fight.

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DistilledU is our online training platform for search marketing.

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Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

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On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.