Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

It’s Customer Lifetime Value

Your users are switching devices, switching browsers, and clearing cookies like crazy. Mike will talk about ways to encourage user registration, enable painless login, and the means to track, measure, and delight the human interacting with your business, not their browser.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Google Analytics Setup Training
Time required: 1h 50m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.