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Ideas with Legs

Mark Johnstone
Content & Creative Strategy
SearchLove San Diego 2014

So you’ve had a brainstorm, and you think you’ve struck gold. But what next? The hard graft of content creation has only just begun. Ideas can be tricky. You need to recognize the good from the bad, and guide them along the path of production. Learn to escape ‘death by a thousand edits’, and emerge victorious with compelling content for the world to share.

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