Resources

Topics
Speakers
Conferences
Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).
Sign Up

Optimizing Content

Jon Wuebben
Content & Creative Strategy
SearchLove San Diego 2014

Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes.

Related Videos

Marketing in Your Sleep Wil Reynolds
The SEO of Storytelling Lisa Gerber
Topics, Taxonomies, and Tabaxis: Navigating Entities in SERP Jamie Indigo
How to Kickoff a Winning Content Strategy Emily Campbell
What Syndicating 4,000+ Stories Revealed Amanda Milligan
How The Top 1% of SEO and Content Strategies Do It Andy Crestodina
Actioning Search Intent: What to Do with All That Data Stacey MacNaught
How To Identify Content Opportunities Worth Chasing Ross Simmonds

Related DistilledU modules

DistilledU is our online training platform for search marketing.

View module
Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

View module
On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.