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Trends & Techniques for Marketers & Data Geeks

John Gagnon
Analytics & Tools General Marketing
SearchLove San Diego 2014

Technology is changing the way users interact and data is changing how marketers make decisions. In today’s digital age, marketers need to rethink how they’re segmenting customers and use the right data not big data. Find out: #1) Why context can be key to unlocking big data for advertisers to make smarter decisions. #2) Why being #1 has never been more important in advertising. And finally #3) How marketers can move from being reactive to predictive.

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