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Trends & Techniques for Marketers & Data Geeks

Technology is changing the way users interact and data is changing how marketers make decisions. In today’s digital age, marketers need to rethink how they’re segmenting customers and use the right data not big data. Find out: #1) Why context can be key to unlocking big data for advertisers to make smarter decisions. #2) Why being #1 has never been more important in advertising. And finally #3) How marketers can move from being reactive to predictive.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Google Analytics Setup Training
Time required: 1h 50m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.