Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Conversion Optimization for Mobile

Mobile commerce is exploding. As smartphones and tablets become more common – and network speeds increase rapidly – more users are switching to their mobile. Within two years, 1 in 4 sales are expected to come from a mobile device. But most companies aren’t ready for this. They think it’s enough to have a mobile site but haven’t started to optimize it for conversion. In turn, the websites that do optimize have a huge advantage (in fact, some are seeing increases of up to 150x in sales from mobile devices.) In this session, Stephen presents a step-by-step process for mobile conversion optimization. He walks us through the quant and qual analysis needed to underpin your campaign, outline the necessary tools, and give practical examples of split-tests and mobile best practice.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Building a Mobile-Friendly Website
Time required: 5h 10m

To help you determine the best approach to handling mobile traffic on your site, we’ve put together an outline of some considerations you’ll need to bear in mind, along with our best practice guidelines and other tips and tricks for every stage of the process.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.