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Fail Big at Content, It’s Okay

People have been saying “content is king” for years now, but you know what? Many of us aren’t acting like it is. I can tell because I see inbound marketers every day who are afraid of failure. I don’t want to go all cliché on you, but it’s time we collectively put up or shut up, go big or go home, and put our money where our mouths are. Developing good content means that you have to accept the risk of failure, because you WILL fail. And, if you’re doing it right, you’ll fail spectacularly. This presentation takes a hard look at how you can tell if the risk is worth it and what to do when you inevitably land on your face a time or two. I utilize some of my own spectacular content failings to illustrate how I turned those failures into successes and show you the data that proves it.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.