Fail Big at Content, It’s Okay

People have been saying “content is king” for years now, but you know what? Many of us aren’t acting like it is. I can tell because I see inbound marketers every day who are afraid of failure. I don’t want to go all cliché on you, but it’s time we collectively put up or shut up, go big or go home, and put our money where our mouths are. Developing good content means that you have to accept the risk of failure, because you WILL fail. And, if you’re doing it right, you’ll fail spectacularly. This presentation takes a hard look at how you can tell if the risk is worth it and what to do when you inevitably land on your face a time or two. I utilize some of my own spectacular content failings to illustrate how I turned those failures into successes and show you the data that proves it.