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Leveraging Co-Occurrence for SEO ...

When a brand builds up a strong association with a topic in the minds of consumers (e.g. Costco and bulk goods, Kleenex and tissues, Samsonite and luggage), it can help it to dominate market share. On the web and in the SEO world, we’re seeing early signs that Google is creating these associations in their algorithms and that brand biasing is influencing consumer behaviour. In this talk, Rand dives into the research around co-occurrence, show some examples of it in action, and provide tactical tips for earning brand->keyword/topic associations that drive both SEO and brand marketing results.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.