Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Lost in Translation: Expanding Internationally

Growing your business on the web internationally is trickier than it seems. Kate takes us through how translation and geo-targeting are different. She reviews the psychology behind geo-targeting and how consumers are different in each country. Get ready to hear examples and get access to a tool that will help you pick a strategy and work through the technical challenges that follow.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Google Analytics Setup Training
Time required: 1h 30m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.