Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Optimizing Your Brand

We all have our initiatives and projects designed to advance our online marketing, but there is often a lot going on in our organizations that we can be contributing to. This presentation looks at how to integrate yourself into other marketing efforts to add value, and how to leverage your brand for your online marketing initiatives. Geoff talks about what he’s done with his clients to leverage their brand and his other marketing efforts to improve a site’s online performance.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change