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Optimizing Your Brand

Geoff Kenyon
Brand Content & Creative Strategy General Marketing
SearchLove San Diego 2013

We all have our initiatives and projects designed to advance our online marketing, but there is often a lot going on in our organizations that we can be contributing to. This presentation looks at how to integrate yourself into other marketing efforts to add value, and how to leverage your brand for your online marketing initiatives. Geoff talks about what he’s done with his clients to leverage their brand and his other marketing efforts to improve a site’s online performance.

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