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SearchLove San Diego 2013 videos

20 videos

Celebrating the People Behind the Pixels

Based on the book “Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media”, this talk takes the audience on a whirlwind trip through the internet’s recent history. Microsoft former Digital Evangelist Mel celebrates the people behind some of the biggest brands on the internet, telling...


Audit and Fix Citations for Local Search Gain

Darren explains how having a clear, easy to follow process for finding and fixing inaccurate citations can have a huge impact on your local search results. Transform this potentially overwhelming and tedious task into something a whole lot more manageable with Darren’s step-by-step process.


Why Content Marketing Initiatives Fail

Adria breaks down the different ways content marketing initiatives can flop. Spoiler alert: it’s rarely attributed to a bad content idea. Adria outlines the factors that truly impact the success of a content marketing program and provide actionable ways to fix or prevent them.


Weird, Useful, Significant: Super Tippy Version

We’re happy to say that no, Ian is not teaching from a small rowboat in Mission Bay. During this talk, learn a top-to-bottom internet marketing strategy, plus hear a never-before-attempted ‘two tips per minute’, covering audience analysis, ad buying, organic SEO, and Dungeons and Dragons.


The Changing World of Google Search Results

Co-founder of CPC Strategy, Rick is our e-commerce expert for the conference. Having worked on 100s of comparison shopping campaigns for online retailers, Rick is sharing his tips on how to integrate Google Shopping into your e-commerce (and overall marketing) strategy.


A trip from Nowhere to Somewhere

Ready to stop hearing about how community building works and to actually see what it looks like in action? Mack recounts a year-long case study on what it takes to build a community from the ground up in a “boring”, “niche” industry. From packing up the car and navigating the right roads, to selling the reluctant passengers on t...


The Impact of Big Web Trends

As a serial entrepreneur turned venture capitalist of the tech space, Mark is talking us through the impact that big web trends will most likely have on our marketing over the coming years. Mark has sold two companies, the most recent to Salesforce, and has a widely known blog, “Both Sides of the Table”, which gives a peek insid...


Lost in Translation: Expanding Internationally

Growing your business on the web internationally is trickier than it seems. Kate takes us through how translation and geo-targeting are different. She reviews the psychology behind geo-targeting and how consumers are different in each country. Get ready to hear examples and get access to a tool that will help you pick a strategy...


Building Great Digital Marketing Teams

Why do we not treat our job pages like landing pages? Why do Glassdoor reviews tend to be so negative and critical? And what on earth is culture anyway? Rand Fishkin talks us through interview questions, management styles and the culture at Moz to show what it is that makes a strong, engaged and healthy team. This talk will ...


Let’s Get Real

Hear all our speakers give one awesome tip each.


Build Brand Evangelists ...

Traditionally marketers thought of brand loyalty as something that took years to build and that was only possible after repeat purchases. Hear Joanna talk through tactics on how to encourage it early in the life cycle, then harness it as a second marketing team for your company. She talks through the value of having brand advoca...


Pulling Back the Curtain on Video SEO

In the race to get our videos to the top of YouTube it’s easy to forget why we’re using video in the first place. Wistia’s Chris Savage explores the mechanics of Video SEO with an eye on the bigger picture of how we can leverage video more effectively to tell our story.


From Search to Digital to Marketing

Search is a great foundation for any marketer. Learn how to use your optimization skills to succeed in a broader marketing organization. This session discusses how to win mindshare and budget within an existing company and how to build a marketing program from the ground up.


Advanced Content Promotion and Outreach

Outreach can feel like digging a swimming pool with a spoon – but it doesn’t need to be that way. BuzzStream CEO Paul May reveals how to use advanced outreach strategies and best practices to earn the links, media mentions, and social shares that drive content marketing ROI. You’ll learn about the people, processes, and technolo...


Conversion Optimization for Mobile

Mobile commerce is exploding. As smartphones and tablets become more common – and network speeds increase rapidly – more users are switching to their mobile. Within two years, 1 in 4 sales are expected to come from a mobile device. But most companies aren’t ready for this. They think it’s enough to have a mobile site but haven’t...


Optimizing Your Brand

We all have our initiatives and projects designed to advance our online marketing, but there is often a lot going on in our organizations that we can be contributing to. This presentation looks at how to integrate yourself into other marketing efforts to add value, and how to leverage your brand for your online marketing initiat...


Fail Big at Content, It’s Okay

People have been saying “content is king” for years now, but you know what? Many of us aren’t acting like it is. I can tell because I see inbound marketers every day who are afraid of failure. I don’t want to go all cliché on you, but it’s time we collectively put up or shut up, go big or go home, and put our money where our mou...


Live Site Reviews

Watch as our expert consultants quickly analyze three chosen websites, and reveal their tips and strategies for improving those sites.


Creative Content Marketing ...

Without a healthy dose of creativity, content designed to function as marketing is doomed to oblivion. Equally, creative content without a solid strategy based on concrete business objectives is not marketing at all. In this presentation, Copyblogger Media founder and CEO Brian Clark provides an integrated content approach that ...


Trends in Technical Optimization

How can new technologies create incredible user experiences that enhance your search visibility? In this inspiring talk, Will reveals some of the modern web development technologies and trends that allow you to impress your users more than ever before, along with the tips and trick that ensure they remain search-friendly.