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The Next Frontier of Search: Social Search Engines

The days are gone of social/search silos. With search engines rushing to make deals with [or trying to!] Twitter/Instagram/YouTube/TikTok to include social content in search results, social content has never had more value to search than now. Understanding how social fits into the user journey and path to purchase is critical, as well as understanding how each algorithm surfaces content to aid discovery of new users. Both SEM and social marketing have increasing overlap from time spent on site, perceived authority, advertising opportunities and goals of direct user acquisition and conversion. There is an immense opportunity to beef up search results with social content is ripe for the taking if you know what you're doing.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.