Topics, Taxonomies, and Tabaxis: Navigating Entities in SERP

Our lives are digital. Search impacts everyday life from health to wealth to public safety news. Google is pushing to provide users with fact-oriented SERPs. To succeed in SEO, you need to focus on creating content that is factual and useful. In this session, we'll look at Google's Hitchhiker's Guide to the Galaxy which documents all known objects, people, places, and concepts. After an exploration of how it works, we'll examine a hands on strategy for optimizing and creating content. Finally, we'll look at the future of SERPs Attendees be warned: This is going to get nerdy.