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Topics, Taxonomies, and Tabaxis: Navigating Entities in SERP

Our lives are digital. Search impacts everyday life from health to wealth to public safety news. Google is pushing to provide users with fact-oriented SERPs. To succeed in SEO, you need to focus on creating content that is factual and useful. In this session, we'll look at Google's Hitchhiker's Guide to the Galaxy which documents all known objects, people, places, and concepts. After an exploration of how it works, we'll examine a hands on strategy for optimizing and creating content. Finally, we'll look at the future of SERPs Attendees be warned: This is going to get nerdy.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.