Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Merging Product Management & SEO

Product Management & SEO can sometimes have diametrically opposed goals - PMs care deeply about building features & products quickly whereas SEOs care deeply about building search-friendly sites slowly & incrementally. Especially in a vertical where things are constantly changing (I'm talking about SEO and Crypto), how do you balance product needs against SEO requirements? What if you're building a feature no one's even looking for yet? And how can you possibly predict how (and what) users will search if the keywords they're searching for don't even exist yet? And how do you win over Product and convince them to build YOUR SEO feature? Let's talk about it!

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Keyword Research
Time required: 3h 5m

Keyword research allows you to bridge the gap between what your potential customers are searching for and the content you create for your website. This module teaches you how to choose the right keywords to help drive your desired audience to your site.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.