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Merging Product Management & SEO

Leslie To
Keyword Research
SeachLove Philadelphia

Product Management & SEO can sometimes have diametrically opposed goals - PMs care deeply about building features & products quickly whereas SEOs care deeply about building search-friendly sites slowly & incrementally. Especially in a vertical where things are constantly changing (I'm talking about SEO and Crypto), how do you balance product needs against SEO requirements? What if you're building a feature no one's even looking for yet? And how can you possibly predict how (and what) users will search if the keywords they're searching for don't even exist yet? And how do you win over Product and convince them to build YOUR SEO feature? Let's talk about it!

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Related DistilledU modules

DistilledU is our online training platform for search marketing.

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