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Search, Sale, Ring Ring and Kerching

As marketers, local ranking reports are useful for tracking our clients' organic visibility, as well as that of their competitors. But do they give us the insight we need to truly understand how our local SEO efforts are contributing to a client’s bottom line? Do they tell us which parts of the Google Business Profile are driving conversions? Do they provide the evidence we need to secure additional budget or resources for our local SEO work? Spoiler alert: no, they don't! In this talk, Claire dives into the local SEO metrics that’ll finally help you do all of these things and more.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.