Search, Sale, Ring Ring and Kerching

As marketers, local ranking reports are useful for tracking our clients' organic visibility, as well as that of their competitors. But do they give us the insight we need to truly understand how our local SEO efforts are contributing to a client’s bottom line? Do they tell us which parts of the Google Business Profile are driving conversions? Do they provide the evidence we need to secure additional budget or resources for our local SEO work? Spoiler alert: no, they don't! In this talk, Claire dives into the local SEO metrics that’ll finally help you do all of these things and more.