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The Science of Persuasion

Andi Jarvis
General Marketing
SeachLove Philadelphia

Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates and help you understand where all this fits with your marketing strategy.

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