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Think Like a 50’s Ad Exec, Execute Like a Geek

In 2015, the main goal for any SEO is generating highly authoritative and editorially valid links. But how? With so many SEOs jumping on the content marketing bandwagon, you have to stand out, and by using old school ad agency principles merged with more modern PR thinking, you can achieve great results. Lisa will be going through various case studies of successful international creative campaigns, which generated significant link value and a subsequent increase in rankings. In addition, Lisa will also be sharing some innovative techniques and ways of thinking in order to help you achieve the same.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.