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Topics Over Keywords

Anum Hussain
Content & Creative Strategy
SearchLove London 2015

Over the past two years, the discussion of ‘topics over keywords’ has been taking the spotlight in the world of SEO. But this concept didn’t click for the Sidekick content squad at HubSpot until this past summer, when the team set out on a mission to ramp up organic search traffic. In this session, Sidekick’s Senior Growth Marketer Anum Hussain will share the team’s journey, uncovering an SEO-driven approach to content marketing through content creation, experimentation, and analysis.

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