Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

The Landing Page Manifesto

In the only landing page session you'll need to attend this year, Oli will deliver the ten commandments of high-converting landing pages. You’ll see how to use contextual design and the psychology of conversion to build search marketing experiences that elevate your brand as well as your conversion rates. Watch as Oli tears bad experiences into a bloody mess before reconstructing them with a little conversion love.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.