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Bulletproofing Your Local Search Presence

Google has shaken its local search results more in 2014 than any year since the 10pack was first introduced not just algorithmically, but visually. In a takeaway packed presentation, Moz’s Local expert David will take you through what you need to prepare for on this side of the pond based on the US rollout of the “Pigeon” update, new Google Maps, and mobile search results.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.