Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Are Your Google Analytics Reports Liars?

It can be easy to be fooled by complicated data. But don’t fret, Google Analytics expert Annie is here to show us how to ensure we’re making wise data driven decisions. Hear about some of the worst mistakes companies can make, and how we can avoid these in our own analytics.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Google Analytics Setup Training
Time required: 1h 50m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.