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From unknown foreigner to local star

Choosing between language vs. country targeting, using ccTLDs vs. sub-folders, handling content duplication issues across different country-targeted websites and fixing search results cannibalization between your different international sites. Aleyda is going to be teaching us all of these things and more in her talk. Forget about ideal International SEO scenarios and learn to achieve success facing the most common and tricky challenges managing an internationally targeted SEO campaign.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.