Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

What Drives Action Online?

Amelia Showalter was the Director of Digital Analytics for Obama's re-election campaign. Named last year as one of "the most eligible hires in techdom", she has unparalleled experience with online testing approaches and results. She is going to share her stories and experiences -- giving us insights into the kinds of lessons you can only learn operating at massive scale.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Interactive: Google Analytics Setup Training
Time required: 1h 30m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.