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What Drives Action Online?

Amelia Showalter
Conversion Analytics & Tools General Marketing
SearchLove London 2013

Amelia Showalter was the Director of Digital Analytics for Obama's re-election campaign. Named last year as one of "the most eligible hires in techdom", she has unparalleled experience with online testing approaches and results. She is going to share her stories and experiences -- giving us insights into the kinds of lessons you can only learn operating at massive scale.

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