Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Telling Stories

Research shows that stories, anecdotes and metaphors are more memorable than data. This session will look at why stories work and what are the hidden structures behind them; how stories work in business and how can they be used to communicate effectively.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.