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Graph Theory

The Link Graph, the Social Graph, the Knowledge Graph... So much of digital marketing has a relationship with Graph Theory, but unless you studied Maths or Computer Science the topic may have completely passed you by, but once you get your head round how it works you will have a much better understanding of how the search engines work now (and will in the future).

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.