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Goodbye Spam, Hello Data!

Paul Madden
Technical SEO Analytics & Tools
SearchLove London 2013

Paul takes us on a journey through the last few years of SEO and links. You will learn what changed and how Google has manipulated the way we view their most important signal. Through his own progression from a creator of easy links through to the realisation of the need to change, the battle to gather and analyse the huge data needed to understand the new signals and his experience in using it to understand how to prevent or solve the problem.

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