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Goodbye Spam, Hello Data!

Paul takes us on a journey through the last few years of SEO and links. You will learn what changed and how Google has manipulated the way we view their most important signal. Through his own progression from a creator of easy links through to the realisation of the need to change, the battle to gather and analyse the huge data needed to understand the new signals and his experience in using it to understand how to prevent or solve the problem.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.