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Lessons From An Ontology Nerd

What makes something unclear? Often it is the misunderstandings of meaning. Search is no exception. Ontology is the study of meaning. In this session, learn useful tools for wrangling the ontological beasts of your next project. How are words and models chosen in your business? Is there shared meaning between your colleagues? Your users? Does ontological confusion affect the structures and choreography of your user experience?

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DistilledU is our online training platform for search marketing.

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