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Actioning Search Intent: What to Do with All That Data

Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Competitor Research
Time required: 3h 45m

Competitor research uses data and insights from the other companies in your market to find opportunities and build a marketing strategy. This module teaches you how to conduct the research and build the resulting strategy.

Interactive: Search Operator Basics
Time required: 50m

In addition to entering simple keyword-based queries, the major search engines all offer advanced query operators that give you more granular control over the results returned. This module explores a variety of these advanced query types and combine them in useful ways.