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Managing Multinational & Multilingual SEO in Motion

International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

International SEO
Time required: 2h 45m

Search engines have users all around the world and to serve these users the most relevant results, they must distinguish between multi-lingual websites and multi-regional websites and deal with the challenges that lie around this. This module explains the challenges of international SEO and how to overcome them.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.