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On-Page Best Practices That Harm Your Traffic

SEO Split Tests have allowed us to be able to say with confidence that a specific change either hurts or helps organic traffic - for that specific site. However, we still often don't have to answer to why the change caused an uplift or decline in organic traffic. Following years of running SEO split tests across various industries, I took a deeper dive into the impact of tests on CTR and rankings to try and find trends in what really does work, what never works, and what just continues to be a shot in the dark.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.