Resources

Topics
Speakers
Conferences
Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).
Sign Up

The Science of Persuasion

Andi Jarvis
Brand Competitor Analysis General Marketing
SearchLove London 2019 2019

Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates.

Related Videos

The Science of Persuasion Andi Jarvis
Actioning Search Intent: What to Do with All That Data Stacey MacNaught
The Search Landscape in 2019 Rand Fishkin
How Google's Money Motivations are Driving Changes Daniel Russell
My 10 Consulting "Power Questions" Wil Reynolds
Get sh*t done: How to make friends & show results Travis Tallent
The Future of Search Tom Anthony
What You Don't Know About Your Audience Rand Fishkin

Related DistilledU modules

DistilledU is our online training platform for search marketing.

View module
Competitor Research
Time required: 3h 45m

Competitor research uses data and insights from the other companies in your market to find opportunities and build a marketing strategy. This module teaches you how to conduct the research and build the resulting strategy.

View module
Interactive: Search Operator Basics
Time required: 50m

In addition to entering simple keyword-based queries, the major search engines all offer advanced query operators that give you more granular control over the results returned. This module explores a variety of these advanced query types and combine them in useful ways.