How Distance and Intent Shape a Local Pack

Since we can’t always rely on a searcher to state when their intent is local, we should look to keywords where that intent is implied. But is Google any good at interpreting implicit local intent? And is it treated the same as explicit intent? Google decides what queries mean, so it’s important to understand that decision when building out a tracking strategy. In his talk, Rob will unpack the local pack, revealing how Google handles different kinds of intent and what elements go into shaping this local SERP mainstay.