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Winning PR Over With Data

Rebecca will be talking through how PR and SEO teams can work together to achieve brilliant results. By changing the way PRs see the SEO channel, and using data sets which are traditionally used by SEOs but often neglected by the PR industry we can add real value to both PR and SEO campaigns. The talk will be aimed at SEO professionals who are looking to collaborate with PR, and will provide tactical advice and ideas on how to bring about organisational change by changing the conversation between SEO and PR teams

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Expert Outreach
Time required: 5h 15m

Outreach is part link building, part public relations, and part business development wrapped up into one with an end goal of improving rankings, brand visibility and ultimately conversions.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.