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The Changing SEO Landscape: Insights from Inhouse SEOs

Join this lively panel as we take a deep dive on the future of search, looking at everything from its impact to where it lives in the organisation, the changing SERP landscape, how it will be measured in the future and how search data can have even more influence on organisations. Expert panellists from leading brands across different industries will answer these questions and more to prepare you for the next generation of search.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.