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How to nail SEO for discontinued products

Many businesses have a habit of simply booting their discontinued items off their websites once they reach the end of the line. Great for housekeeping and keeping things lean, but can be a huge "hell naw" when it comes to SEO. In doing so we lose huge ranking and conversion opportunities. This session will be covering the right way to optimise discontinued products, provide an awesome UX for customers, recycle 'link juice' and lap up all cross-sell opportunities too!

Related DistilledU modules

DistilledU is our online training platform for search marketing.

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Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

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Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.