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How to nail SEO for discontinued products

Luke Carthy
Technical SEO
SearchLove London 2018

Many businesses have a habit of simply booting their discontinued items off their websites once they reach the end of the line. Great for housekeeping and keeping things lean, but can be a huge "hell naw" when it comes to SEO. In doing so we lose huge ranking and conversion opportunities. This session will be covering the right way to optimise discontinued products, provide an awesome UX for customers, recycle 'link juice' and lap up all cross-sell opportunities too!

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