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Controlling branded SERPs and preventing negative press

Laura Hogan
Vertical Search
SearchLove London 2018

We all know branded search is vital to all our strategies - from direct traffic, to PPC, social and organic. Yet it often feels like we forget about our branded real estate in SERPs, where if there's negative press on page one this can be the difference between our potential customer converting or not. This session will give actionable advice, case studies and examples of what you can do to help remove those negative pieces and how you can make sure you control your branded SERPs.

Related Videos

Community Speaker Laura Hogan
The two-tiered SERP: Ranking for the most competitive terms Tom Capper
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Actioning Search Intent: What to Do with All That Data Stacey MacNaught
Scaling Keyword Research: More Isn't Better Dr. Pete Meyers
The Search Landscape in 2019 Rand Fishkin
SEO+CRO: When ‘What’s Good for Users’ Isn’t Good for Google Will Critchlow

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