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How To Be Creative When Nobody Wants You To

Kirsty Hulse
Content & Creative Strategy
SearchLove London 2018

When managing creative campaigns, one of the most important factors is a strong, compelling idea. More often than not, these can be the most original, most unique and consequently most daunting. In a world where creativity is key, but we live in a risk mitigation work culture, how can we encourage those around us to put their fears and objections to one side and embrace the potential of bravery.

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