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No One Wants to Watch Another Commercial

Julie Scott
Content & Creative Strategy
SearchLove London 2018

When is the last time you scrolled through your social feed excited to click on ads? If you said never, you’re not the only one. Consumers don’t want to watch another ad. They want to be entertained. Onion Labs is the content division inside the walls of The Onion. Julie will share how Onion Labs has combined the best comedy writers in the U.S. with some incredibly talented marketers to create a custom content studio that teaches brands to leverage comedy & entertainment to reach the publisher’s coveted target audience.

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