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No One Wants to Watch Another Commercial

When is the last time you scrolled through your social feed excited to click on ads? If you said never, you’re not the only one. Consumers don’t want to watch another ad. They want to be entertained. Onion Labs is the content division inside the walls of The Onion. Julie will share how Onion Labs has combined the best comedy writers in the U.S. with some incredibly talented marketers to create a custom content studio that teaches brands to leverage comedy & entertainment to reach the publisher’s coveted target audience.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.