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Voice Search – Calculating and Seizing the Opportunity

Voice has and continues to be the hot topic of 2018, fuelled by the statistic that “50% of searches" will be conducted via voice by 2020. Voice is still an emerging marking as such there is very little data or tools which allow individuals to understand the opportunity in the market by vertical or key phrase. John will be talking about the voice market landscape today, how you can calculate the opportunity at a key phrase level and practical steps to how to cease the opportunity ready for the supposedly “50% of searches” in 2020.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

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On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

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