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Creativity, Crystal Balls, & Eating Ground Glass

Over the past eighteen months, Hannah has been responsible for launching more than 100 creative pieces which have generated over 5,300 pieces of linked coverage. Towards the end of last year, someone asked her “How good are you at predicting the success (or otherwise) of a piece?” She realised she didn’t have a great answer, so this year she resolved to make a prediction about how each piece would perform ahead of launch. In this session she’ll be sharing what she got right, what she got wrong, and what she’s learned about the creative process along the way.

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DistilledU is our online training platform for search marketing.

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On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.