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Creativity, Crystal Balls, & Eating Ground Glass

Hannah Smith
Content & Creative Strategy
SearchLove London 2018

Over the past eighteen months, Hannah has been responsible for launching more than 100 creative pieces which have generated over 5,300 pieces of linked coverage. Towards the end of last year, someone asked her “How good are you at predicting the success (or otherwise) of a piece?” She realised she didn’t have a great answer, so this year she resolved to make a prediction about how each piece would perform ahead of launch. In this session she’ll be sharing what she got right, what she got wrong, and what she’s learned about the creative process along the way.

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