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User Research Done Right

User research, understanding your users and finding out what makes them tick, is crucial to driving growth. In this talk, Els will share some of her favourite tools and showcase where user research made all the difference.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Information Architecture
Time required: 3h 20m

An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. From a human point of view, information architecture is important so that users can easily find what they are looking for. This module teaches the best practices and their associated underlying theory, common pitfalls as well as tools and methodologies for improving sites' architectures.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.