Resources

Topics
Speakers
Conferences
Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).
Sign Up

Local Search Has Changed - Here’s What’s Working in 2018

Darren Shaw
Local
SearchLove London 2018

Local search has evolved. The usual suspects of citations, reviews, Google My Business, website optimization, and links still drive the algorithm. But with the tightening of proximity and most conversions happening on Google rather than your website, your strategy and tactics need to change. Darren will present the latest results from the 2018 Local Search Ranking Factors survey along with new research data and show you what you need to focus on to succeed in today’s local search landscape.

Related Videos

Local Search Hacks You Probably Haven’t Seen Before Darren Shaw
Search, Sale, Ring Ring and Kerching Claire Carlile
Doc Brown's Plutonium-powered Local SEO Playbook Greg Gifford
Practical Tips for Improving E-A-T Marie Haynes
10 Ways to Get Results with Local SEO Joy Hawkins
Understanding Your Local Search Presence Dana DiTomaso
Zorg's Tips for Utter Domination Through Local SEO Greg Gifford

Related DistilledU modules

DistilledU is our online training platform for search marketing.

View module
On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

View module
Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.