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A Competitive Analysis that Saved $337,000

In order to edge out your competition - even in search engine rank - you need to know a) who your competition is, b) what their business and marketing strategies are (and aren’t), and c) how audiences respond to them. We’ll walk through: 1) how Distilled performs its competitive analyses (we’ll even give our handy-dandy spreadsheet away for free), 2) what kind of actionable insights a great analysis can give you, and 3) when it’s worth it to go toe-to-toe with your competitors and when it’s a better idea to run off with a new approach.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Competitor Research
Time required: 3h 45m

Competitor research uses data and insights from the other companies in your market to find opportunities and build a marketing strategy. This module teaches you how to conduct the research and build the resulting strategy.

Interactive: Search Operator Basics
Time required: 50m

In addition to entering simple keyword-based queries, the major search engines all offer advanced query operators that give you more granular control over the results returned. This module explores a variety of these advanced query types and combine them in useful ways.