Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

What Happens When Ad Blockers Stop all Analytics Platforms?

Ad blockers are hurting not only advertisers - they block the front-end scripts of many analytics platforms as well. In this presentation, global marketing speaker and The Drum columnist Samuel Scott will explore the reasons for the rise of ad blocking, explain which blockers affect what analytics and martech tools, and recommend the actions that digital marketers can take moving forward.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

International SEO
Time required: 2h 45m

Search engines have users all around the world and to serve these users the most relevant results, they must distinguish between multi-lingual websites and multi-regional websites and deal with the challenges that lie around this. This module explains the challenges of international SEO and how to overcome them.