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What Happens When Ad Blockers Stop all Analytics Platforms?

Samuel Scott
International General Marketing
SearchLove London 2017

Ad blockers are hurting not only advertisers - they block the front-end scripts of many analytics platforms as well. In this presentation, global marketing speaker and The Drum columnist Samuel Scott will explore the reasons for the rise of ad blocking, explain which blockers affect what analytics and martech tools, and recommend the actions that digital marketers can take moving forward.

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