Resources

Topics
Speakers
Conferences
Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).
Sign Up

Reverse-Engineering Google's Research

Rob Bucci
Vertical Search Keyword Research Analytics & Tools
SearchLove London 2017

The SERP is the front-end to Google's multibillion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time.

Related Videos

How Distance and Intent Shape a Local Pack Rob Bucci
Conquer Your Toughest Analytics Challenges Mike Arnesen
Merging Product Management & SEO Leslie To
Preparing for Google Analytics 4 Colleen Harris
Tracking Content Hubs in Google Data Studio Jeremy Galante
Maximize Your Use of Google Analytics 4! Krista Seiden
Misunderstood Concepts at the Heart of SEO Will Critchlow
Actioning Search Intent: What to Do with All That Data Stacey MacNaught

Related DistilledU modules

DistilledU is our online training platform for search marketing.

View module
Interactive: Google Analytics Setup Training
Time required: 1h 50m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.

View module
Interactive: Excel Skills
Time required: 2h 30m

The goal of this module is to give you a solid grounding in the building blocks of Excel models, covering the most useful core functions as well as basic best practices.