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Go East, Innovators: Strategies From Asia

Purna Virji
Brand International
SearchLove London 2017

When it comes to tech innovation, we’re not in Silicon Valley anymore, Toto. Driven by demographics, domestic trends, and government-supported talent, Asian markets are generating so many successful cutting-edge innovations that the West can only look on in awe. Or can it? In this session, Purna will explore why Asia Pacific is such a hotbed of innovation, which innovations we need to sit up and pay attention to, and how we can apply them to our businesses to increase engagement, conversions, and ultimately, revenue.

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