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Link Building Case Studies, Myths and Fails

Link building still matters a lot, but it has changed greatly since the days of comment spamming and article submissions. But how much has it actually changed in recent years and is it something you should actively do? Paddy will share real link building case studies, including where it's worked, where it's failed and what you can learn from this. He will also share his biggest fail and the stupidest thing he has ever done for a link.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Link Analysis
Time required: 3h 40m

Being able to break down what makes a link valuable is essential to creating an effective link building plan. This module teaches the components that make a valuable link, helping you to optimize your best links and avoid wasting time with risky, low value link building strategies.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.