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SEO Split-Testing: How You can Run Tests

Google is a black box, and for almost 20 years SEOs have run experiments and tested ideas trying to understand what makes the search engine tick. Until recently, it's been really hard to run robust tests that isolate the effects of SEO changes. At Distilled, we have been using new tools and statistical approaches to run split-tests. In this session, Tom is going to talk about how you can run your own A/B tests, some of the experiments we've run and the results we've seen, as well as sharing some thoughts about the future of SEO testing.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.

Technical SEO
Time required: 7h 50m

The web is a technical platform, and there are correct and incorrect ways of building websites. This module teaches you about these and how search engines interact with pages in order to help you diagnose problems and improve websites.