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WhatsAppening With Messenger App Marketing

Jes Scholz
Mobile Social
SearchLove London 2016

Chat apps have grown to have more monthly active users than traditional social networks, but how do your leverage that reach for you brand? Diving into the world of WhatsApp, Facebook Messenger, Viber and other chat apps, we set the stage with a quick overview of what makes each of these networks special. Then we’ll go deeper to look at real-life data showcasing successful strategies and highlighting tactics you can use to earn more visibility. Finally, we will look to the future to see how chat apps are positioning themselves against traditional websites and the potential impact.

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